MRR & ARR Calculator

Calculate your Monthly Recurring Revenue, project growth, and see when you'll hit your revenue target.

Pricing Tiers

Enter your subscription plans, monthly price, and active customer count for each tier.

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Median SaaS churn: 3-7% monthly

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Good SaaS: 10-15% MoM early stage

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Your revenue goal (e.g. $100K MRR)

How to Use the MRR Calculator

1. Enter Your Pricing Tiers

Add each subscription plan with its monthly price and active customer count. The calculator sums them to get your current MRR.

2. Set Churn & Growth Rates

Monthly logo churn (percentage of customers who cancel each month) and monthly growth rate (net new customer acquisition). These drive the projection model.

3. Set Your Target

Enter a revenue goal (e.g. $100K MRR) and the calculator shows how many months at current growth and churn until you get there.

SaaS Metrics Explained

What is MRR (Monthly Recurring Revenue)?

MRR is the total predictable revenue your SaaS business earns each month from active subscriptions. It's the core metric for SaaS businesses — used by founders, investors, and boards to measure business health.

What is ARR (Annual Recurring Revenue)?

ARR is simply MRR × 12. It's the annualized value of your recurring revenue, commonly used for SaaS valuations. Most SaaS companies trade at 5-15× ARR depending on growth rate.

What is Customer LTV (Lifetime Value)?

LTV represents the total revenue a customer generates before churning. Calculated as MRR ÷ Monthly Churn Rate. A healthy SaaS business targets LTV:CAC ratio of 3:1 or higher.

What is a Good Monthly Churn Rate?

For SMB SaaS: 3-7% monthly churn is typical. For mid-market: 1-3%. For enterprise: <1%. Net revenue churn should ideally be negative (meaning expansion revenue exceeds lost revenue from churn).

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